Facebook Marketing 201

On the 19th of February 2013, James Cameron of Site Jet hosted a Facebook Marketing seminar to Motueka attendees  at the Top 10 Holiday park. Course materials are available to download below: – Course Slides – Find Ad’s Area PDF – Why Facebook PDF – Bonus Content  

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MyBiz Expo

I recently attended the MyBiz Expo in Auckland, which was a showcase for business to business services and technology products on offer now & for the future. Some interesting contacts were met, and I learnt a bit about products that can help us all make more from the web, social media and the hybrid between online & offline marketing. Of particular interest was the movement and growth in the offering of social media management products and services. This field is definitely a growth area as more and more businesses become aware that the likes of Facebook and Twitter are here to stay, and open for business.

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Google Places: Create Synergy…

Around 18 months ago when Google Places for business became signifigant in organic search, early adopters had the chance to experiment with the new listings and work out what factors could help in achieving top ranks. One of the key principles that I discovered had came out of this, and still remains relevant now, is that synergy between your online presences is one of the best techniques you can use to rank higher for local searches. The basic concept is to ensure that your address and details across all your online properties remains constant. This way Google Places can determine the links between all the great online content you are creating and rank …

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WordPress 3.4 Release

The upcoming WordPress 3.4 release candidate has some promising upgrades in terms of functionality and security. I am looking forward to using 3.4 for some upcoming projects and hope to recommend it for client CMS use after evaluation and testing. Some wordpress facts you may not know: [list_arrow_red] WordPress powers around 23% of all sites on the web WordPress has been downloaded over 12 Million times WordPress powers 48% of the worlds highest traffic blogs WordPress runs 53.8% of the worlds CMS websites – the next best is Joomla, with 9.2% There are over 19,000 plugins available to do different functions on a WordPress site [/list_arrow_red]

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‘One Way vs. Two Way’ links

When working on the SEO aspects of a new or existing website, two sets of work exist for us. Firstly, we must work on the physical changes to the website itself. These are what we term ‘on-page’ SEO changes. The other type, arguably more important, is the ‘off-site’ SEO, which is things we do on other webpages, that benefit our website. Essentially, I mean links! Traditionally, most link building used to be ‘two-way’ links (site A and site B link to each other), in which links were swapped with other sites to build credibility and SEO ranks. Now, the technique that works better is quality ‘one-way’ links (Site A might …

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How to brand a Facebook Page

Branding a Facebook page is one recent problem I came across in a clients social media campaign, and forced me to think hard and brainstorm some of the factors that contribute to successfully branding a Facebook page for maximum effect and minimal ongoing issues. Since then, I have fielded a few emails from clients and SEM’s asking just how to brand a Facebook page, so I figured id document what I know and believe in a post. For many brands entering Facebook with a business page, its pretty simple because the chosen Facbook page will reflect your offline business presence. For example, if your local store is ‘Joe’s Widget Shop’ then it makes …

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Seasonal greetings!

With a great year nearly behind us, it is time to wish everyone a happy Christmas break & a prosperous new year. I am available right through the holiday period on cell & email for all your questions. Regards, James Cameron

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HTML5 is still in progress

A short post to update on the progress of html5. This development is being touted as the next big shift in the web, its certainly exciting and will allow for much more interactive webpages. Iv’e been having a play around at this cool site, which can demo some of the HTML5 functions, have a look here.

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Google+ Launches Business Pages

Officially launched 2 days ago, it is now possible to tie your Google Places into the new Google+ social network. This functionality has been a while coming for Google+, and will add a welcome boost to those who wish to trial its effectiveness for marketing purposes. Ive had a play around with creating some pages on Google+, and it seems very straight forward. I still think theres a long way to go before its really useful, and im certainly keen to see how you can attract and use an audience base on the new pages. It looks overall, a little harder than Facebook perhaps is, because of the circles aspect …

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