Google+ : What will it bring for marketing?

Im awaiting my invite to Google’s new ‘Plus’ network to be live any time soon… and im anxious to see what it will bring for online marketers and social web traffic in particular. I do know from some of Google’s other products, that they tend to be quite hard to exploit from a marketing point of view – but I think that if Google is serious about taking on Facebook, they must solicit the buy in from social business to be a success. How did Facebook do it? Well, crucially, they shunned the concept of keeping your growth in house, and they effectively opened up their skirt to business, by offering API access early …

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Google Search Updates

You may have noticed as you have crawled the web, that Google has made some changes to the way it presents search results. Recently, Google updated its search algorithm by what the market termed the ‘farmer’ update. This change meant that Google now places less emphasis on ‘farmed’ web content and more on unique, quality content. This has had a couple of interesting effects on how your business can target higher search positions. Generally, it has meant that individual sites, that feature content by reputable sources, now tends to rank higher than content put on the web via large information sites, where the author cannot be considered as influential in the niche …

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WordPress Design

When your looking for a new website, you often get the choice from your web designer of a CMS or a non-CMS website. In todays online world, the CMS website si the only way to go. What is CMS? CMS means Content Management System. With a CMS, what you see on the site, is amalgamated from data held in the bones of the website, that it collates to give you what you see when you load a page up. WordPress is one of the worlds leading CMS. WordPress was originally created as a blogging platform, and has grown into the most powerful, most simple and most robust CMS you will …

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Dumb it down 4 success!

One of the big lessons you learn when making websites that sell, is that best effort isnt always ‘best’. ‘What a silly concept!’ I hear you say, ‘Why would you not want to put your best foot forward, and ‘wow’ your customers?’ I’ll let you in on a secret…. Internet users are 9 times out of 10 “average joe’s”. They are what I call ‘grazers’, and are floating about, looking for a quick answer, not really operating in a logical manner. In fact, you may have stumbled across this page by grazing for information…. Lets look at the key criteria of the grazer: – Operates at about 30-40% of true …

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Onsite SEO vs Offsite SEO

You might have heard of the process of SEO or Search Engine Optimisation. Within this umbrella, sit two types of SEO, being onsite and offsite. Lets look at the differences between the two. Onsite SEO describes what you do to the site or webpage itself to appeal to a search engine. These sort of things might include adding text or relevant material on a topic you try to rank for, or perhaps editing meta data to appeal to search engines. This is largely the extent of most web designers work for SEO. While onsite SEO is essential to ranking well, it probably equates to around 10% of the required effort …

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‘Reverse Engineering’ for your web business?

Reverse Engineering – its a title that conjures up meaty thoughts of high tech undertakings, yet its a simple process and chances are you might have already done a bit of reverse engineering in your internet business already. Reverse Engineering can simply be defined as looking at a process that works, by following back down the steps that make up that process. Once you note the crucial steps, you have a great blueprint for something that works! If your a startup web based business, you can pretty much gain a total blueprint for what to do, by looking at a great website from another market and reverse engineering it to …

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Nelson Web Design

Are you a Nelson business whos thinking about a new web design project? Your in luck, hopefully some of what Ive got below answers some of the bugs that have been on your mind, for your next online project. Site Jet Web Design, based in Nelson, offers more than just an artistic approach to your Nelson Business and its web design requirements. Some of the things we believe that set us apart include: We work alongside you all the way through. Theres no wondering ‘whats going on’ We believe in training you till your 100% confident with your new websites features. Any good website these days has a CMS or …

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