Link building is a practice used by lots of web site owners to increase exposure for their site. The idea is to have a link to your own site, featured somewhere relevant where web visitors are. Ideally, your link will drive people to your site, if the link is tempting enough for them to click on. The second element of link building is that search engines, like Google and Yahoo, will pick up the links from other sites and assess them as a large factor in the ranking of your site. If the links are from sites that are authoritative (ie. industry leaders) or highly relevant to your website, the search engines …

Many website owners struggle to find their websites online, even for search terms that they should easily come up for. If its hard for you, imagine how hard it is for your customers! Why is this? But wait, didn’t your web designer build your site to be found? The problem is, many web designers will tell you your site will be easily found by customers and search engines, yet reality is that this isn’t the case. There are several key aspects to your site that must be formatted in a special way to ensure they search engines look at your site lovingly. Some of the most critical factors are referred to as …

Back Links point from other websites, to your site. Google and other search engines rely on these to asses your site as having ‘authority’ around the web, and thus will rank you higher in search listings. The secret is to get backlinks from extremely relevant sources, with high page ranks, and with desirable anchor text. Consider the following example. Go to google.com and search the term ‘click here’. There is well over 1 billion pages competing for this term, and the top result is for ‘adobe acrobat reader’. But why?? What does this have to do with ‘click here’? In fact, read through the page and you wont even see …

Setting your adwords spend budget is a common question, it should never be an obsticle however! One method of working out your budget is to firstly work out how much your average customer will bring in for you. Will they spend once on the product your selling? Will you be able to sell to them again? These questions will help you quantify how much the average customer is worth to your business. Once you know this, you know how much you can spend to break even on this customer. Consider the example below: Lets say your customer is worth $100, and your average adwords click cost is $0.20 cents. On …