Images and best practise

Many clients want amazing images on their website, and also want to balance up good page loading performance on their website. Big images load slower and chew through internet data, meaning unhappy site users. So what is the best recommendation for image sizes? As a general rule, files under 1mb are preferable. If you are working in pixel terms, try to go for a maximum width or height of 1200px. Formats? JPG is one of the better options, and if you want a transparent background or transparent elements aim for a PNG file. You will find JPG files tend to be a bit smaller for the same size image. It …

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WordPress 3.6 update

WordPress has released its latest stable update. This update may be live on some new builds – while not a lot has changed in the core experience, there are some security updates and also a change to the media upload interface that makes it a little more intuitive for adding images to posts and pages.  

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Facebook Marketing 201

On the 19th of February 2013, James Cameron of Site Jet hosted a Facebook Marketing seminar to Motueka attendees  at the Top 10 Holiday park. Course materials are available to download below: – Course Slides – Find Ad’s Area PDF – Why Facebook PDF – Bonus Content  

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MyBiz Expo

I recently attended the MyBiz Expo in Auckland, which was a showcase for business to business services and technology products on offer now & for the future. Some interesting contacts were met, and I learnt a bit about products that can help us all make more from the web, social media and the hybrid between online & offline marketing. Of particular interest was the movement and growth in the offering of social media management products and services. This field is definitely a growth area as more and more businesses become aware that the likes of Facebook and Twitter are here to stay, and open for business.

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Google Places: Create Synergy…

Around 18 months ago when Google Places for business became signifigant in organic search, early adopters had the chance to experiment with the new listings and work out what factors could help in achieving top ranks. One of the key principles that I discovered had came out of this, and still remains relevant now, is that synergy between your online presences is one of the best techniques you can use to rank higher for local searches. The basic concept is to ensure that your address and details across all your online properties remains constant. This way Google Places can determine the links between all the great online content you are creating and rank …

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‘One Way vs. Two Way’ links

When working on the SEO aspects of a new or existing website, two sets of work exist for us. Firstly, we must work on the physical changes to the website itself. These are what we term ‘on-page’ SEO changes. The other type, arguably more important, is the ‘off-site’ SEO, which is things we do on other webpages, that benefit our website. Essentially, I mean links! Traditionally, most link building used to be ‘two-way’ links (site A and site B link to each other), in which links were swapped with other sites to build credibility and SEO ranks. Now, the technique that works better is quality ‘one-way’ links (Site A might …

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How to brand a Facebook Page

Branding a Facebook page is one recent problem I came across in a clients social media campaign, and forced me to think hard and brainstorm some of the factors that contribute to successfully branding a Facebook page for maximum effect and minimal ongoing issues. Since then, I have fielded a few emails from clients and SEM’s asking just how to brand a Facebook page, so I figured id document what I know and believe in a post. For many brands entering Facebook with a business page, its pretty simple because the chosen Facbook page will reflect your offline business presence. For example, if your local store is ‘Joe’s Widget Shop’ then it makes …

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HTML5 is still in progress

A short post to update on the progress of html5. This development is being touted as the next big shift in the web, its certainly exciting and will allow for much more interactive webpages. Iv’e been having a play around at this cool site, which can demo some of the HTML5 functions, have a look here.

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Social Media Heats Up

The options for social media for your business are beginning to heat up. With Google+ announcing in the last few days that business pages will be available for brands soon ‘not in days, but soon’ it adds another string in the bow for social media management companies such as us. We are keeping a close watch on what Google+ can offer for a business, and like Facebook did, the opportunities are sure to rise as Google battles to keep the business dollar in its coffers via engagement with small businesses. Early indicators are that Google+ will be offering business profiles to current Google Apps users, which provides a sound way …

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